Busting The Middle Age Myths Once And For All

A revealing insider look into why being 40-50+ will never be the same again

Discover Why The REBOOT GENERATION Survey Is The Talk Of The Town

  • Learn What 40-50 Year Olds REALLY Thinks about Aging
  • Discover What Is The Number One Thing People Worry About In Their Middle Years
  • Why Marketing Perceptions and Middle-Aged Reality Are Ships Passing In The Night
  • Find Out Their Thoughts About  Love, Work and The Future
  • Learn Why They Are More Likely To Be Starting Over Than Winding Down

 

Who is Sue Rice?

Sue Rice is the creator of the REBOOT GENERATION Survey, the most recent in a long line of acclaimed trend studies created by Rice over the last 20 years.  A strategic and communications expert, author, international speaker and serial entrepreneur, Sue Rice has led rockstar companies like Lego and Nike with her original ‘out-of-the-box’ thinking and cutting edge marketing savvy. For the last several years, she has helped dozens of successful individuals in midlife redefine their lives and careers. She calls the Burgundy French countryside home.